Durable URLs for SEO: How, When & Why to Use Them

Evergreen content is good, but evergreen URLs are better for SEO. Learn how, why, and when you should use durable URLs to earn long-term, high volume keyword rankings.

How to Make Your URLs SEO Friendly

Learn how to create SEO-friendly URLs that can help search engines index your site, and entice your users to click on your links. Test your site for free at www.seositecheckup.com.

In this video, you’ll hear some of the following:

“In this short video, we’ll show you how to improve your site’s SEO score by ensuring that the urls for each of your pages is as SEO-friendly as possible. Now many times, it’s possible that you’re going to have some pages that aren’t so SEO-friendly, and there’s no need to tear your hair out over them. But in general, when at all possible, having urls that are will help search engines index your site and boost your SEO rankings. Now naming your urls doesn’t require any particular coding skill, it’s very straightforward. So let’s just cover best practices in naming them.

First of all, your urls should be named clearly for what they are. If you have a page with a contact form for visitors to contact you, name it “contact.” If you have a page that shows a diverse portfolio of artwork, don’t name it “all-kinds-of-samples”, name if “portfolio” or “artwork.” You get the picture.

Furthermore, it’s best practice to avoid using underscores or other characters, or parameters. Instead, if you feel that you need to, and your website is new and hasn’t been indexed by search engines yet, as opposed to a website that is already well-ranked because of many factors, then you can replace underscores with hyphens. Or redirect pages to urls with hyphens….”

Hear more by watching the full video!

#seofriendlyurls #improveseoranking #seo

What is the best URL Structure for SEO?? Google SEO Friendly URL Structure

What is the best URL Structure for SEO?? Google SEO Friendly URL Structure
#url #urlseo #urlstructure
** The Biggest Three [3] Google Algorithms that You Should Know
— https://www.youtube.com/watch?v=cIOMjL6DL34
** How to do SEO Keyword Research | Google Keyword Planner | Hindi/Urdu
— https://www.youtube.com/watch?v=8lsidlMyv1k
** What is a Robots.txt File? Importance of Robots.txt File
— https://www.youtube.com/watch?v=9g5Hfyertq4
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On-Page SEO Techniques 2023: Implement It Today On Every Page (1st Page Ranking Tips)

Do URL structure changes affect SEO?

In this episode of AskGooglebot, John Mueller explains what happens when you change your URLs and what steps to take to make sure Google can index the site. This question was submitted by Rody Stolwijk. Thank you!

Send us your questions on Twitter with the hashtag AskGooglebot and your question might be answered!

Move a site with URL changes → https://developers.google.com/search/docs/advanced/crawling/site-move-with-url-changes

Google Search Central on Twitter → https://goo.gle/searchc-tw

Watch more AskGooglebot episodes → https://goo.gle/2OjWcvS
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

#SearchConsole #SEO #AskGooglebot

fullname: John Mueller;

The Perfect URL Structure for SEO! Best Practices For Improved Ranking

In the next few minutes, you’re going to learn the fundamentals of creating the perfect URL structure for your website.

Whether you’re looking to improve the URL structure of your website for SEO, or are building a new website and aren’t quite sure how you should structure your URLs, this guide is for YOU.

#URLstructure #seo #website


// Why URL structure is so important

A URL, also often referred to as a web address, specifies the location of a resource on the internet and they serve many purposes.

Sure, they aid your SEO. But they also provide additional benefits such as establishing and reinforcing trust.

Having a clean URL structure also maximizes the chances of users clicking and sharing your links.

// 10 Tips to Improve Your URL Structure for SEO.

Here are our 10 tips to improve any URL structure for SEO.

1. Use hyphens to separate words

When a URL contains more than a single word, you have a few options in how you can separate them:

– Combine the phrase into one word
– Use underscores
– Or use hyphens

2. Keep it Short and Sweet

As a rule of thumb, you should avoid creating URLs with more than 60 characters.

It’s likely that a URL is automatically generated from the page title whenever you create a new page on a website.

Shorter URLs are more likely to be clicked and shared which is, of course, great for SEO!

3. Stop With The Stop Words

A stop word is a commonly used word (the, and, or, it) which search engines have been set to ignore.

Stop words aren’t indexed by Google and including them will add unnecessary length.

4. Don’t Stuff URLs

Adding a keyword multiple times into your URL won’t offer any SEO benefits, and may even negatively impact your ranking and click through rate.

The keyword for your page should also be included in the page title, URL, and the meta description.

5. Don’t Have Too Many Folders

A folder in this context refers to the number of forward slashes you use within the URL. We recommend limiting folder use to a maximum of two.

6. Say NO to Dynamic URLs

Dynamic URLs contain a query string within the URL that assigns values to specific parameters.

They are most commonly used in e-commerce businesses where products are going in and out of stock or prices are changing. So if something changes within your CMS, so will the URL.

But Dynamic URLs provide absolutely no SEO benefit, and due to their structure they are less likely to be shared.

7. Merge Similar Pages Together

For larger websites, it’s common to have pages that are very similar in content and keywords.

If you keep them separate they will compete against each other in the SERPs, so best SEO practice is to merge them together using a 301 redirect to avoid losing any link authority the other page has.

8. Use a Mobile Sitemap

Google now takes a mobile-first approach to indexing websites, which means it will take the mobile version of your site for indexing first as more people search on mobile than desktop.

Very few businesses are using AMP and mobile sitemaps, so implementing this tip correctly could see your mobile rankings improve greatly.

9. Add a Favicon

A favicon is a little icon that appears on your web tab or bookmark.

Adding a favicon to your website doesn’t have any direct SEO benefit, but it adds social proof to your site and many forums and search engines like DuckDuckGo will display your favicon, making it more predominant on search.

10. Stick to Words and Numbers

Using any other character type besides letters and numbers comes across as negative and it’ll impact click-through rates.

Not only that but some characters don’t work with certain web browsers, causing them to crash.

// Follow these best practices to optimize any URL structure for better ranking and to establish and reinforce trust amongst both users and search engines.

Let us know the impact on your rankings in the comments.

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